Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

How does Adobe determine a "visit" vs a "bounce" on a single page landing page?

Avatar

Avatar
Level 1
jbond099
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
View profile

Avatar
Level 1
jbond099
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
View profile
jbond099
Level 1

26-08-2020

Example

Single page landing page shows 90K visits.

Adobe "bounce" metric shows 70K bounces. Time on page "bucketed" and "granular" metrics show 20K visits with time on page from 1 second to 30 minutes. If only 20K are actual visits then why does the original "visit" metric show 90K? 

Accepted Solutions (0)

Answers (3)

Answers (3)

Avatar

Avatar
Boost 5
Level 3
vibhatna
Level 3

Likes

18 likes

Total Posts

40 posts

Correct Reply

8 solutions
Top badges earned
Boost 5
Boost 3
Boost 10
Boost 1
Affirm 5
View profile

Avatar
Boost 5
Level 3
vibhatna
Level 3

Likes

18 likes

Total Posts

40 posts

Correct Reply

8 solutions
Top badges earned
Boost 5
Boost 3
Boost 10
Boost 1
Affirm 5
View profile
vibhatna
Level 3

28-08-2020

The time on page dimension needs atleast 2 hits in a visit to calculate Time spent and if there are more than 2 hits in a visit it is not considered as Bounce. Hence the against Time related dimension you will always see the proper visits.

Avatar

Avatar
Affirm 25
Level 4
kainth
Level 4

Likes

49 likes

Total Posts

117 posts

Correct Reply

26 solutions
Top badges earned
Affirm 25
Give Back
Boost 5
Boost 3
Boost 25
View profile

Avatar
Affirm 25
Level 4
kainth
Level 4

Likes

49 likes

Total Posts

117 posts

Correct Reply

26 solutions
Top badges earned
Affirm 25
Give Back
Boost 5
Boost 3
Boost 25
View profile
kainth
Level 4

26-08-2020

Hi @jbond099 ,

Based on my understanding, if the visitor is landing on your site then the 1 Visit will be counted for that Visitor. But, after landing on your web site, if no other server call triggers then that Visit will be considered as Bounce. However, if a visitor lands on your site & performs any action link linking on a link then that Visit will not be considered as a bounce because now there are more than one server call which has fired in the visit. For more information on bounces, you can refer to the below link.

Link: https://docs.adobe.com/content/help/en/analytics/components/metrics/bounces.html

 

Hope this helps.

 

Regards,

Abhinav

Avatar

Avatar
Applaud 25
MVP
evolytics_brian
MVP

Likes

72 likes

Total Posts

146 posts

Correct Reply

49 solutions
Top badges earned
Applaud 25
Establish
Seeker
Give Back
Engage 1
View profile

Avatar
Applaud 25
MVP
evolytics_brian
MVP

Likes

72 likes

Total Posts

146 posts

Correct Reply

49 solutions
Top badges earned
Applaud 25
Establish
Seeker
Give Back
Engage 1
View profile
evolytics_brian
MVP

26-08-2020

@jbond099 

Any visit that includes a single call to Adobe Analytics call - and no more - is counted as a bounce. If 2 or more calls occur - page calls OR link tracking calls - the visit is not considered a bounce. 
Consider:

  • For every visitor who lands on the page, a page call is sent to Adobe Analytics. Each of these calls initiates a new visit. This represents the total number of visits: 90k
  • For every visitor who then leaves the site without performing any other action that would trigger a second (or third, etc) call to Adobe Analytics, a Bounce is calculated. This represents your 70k bounces.
  • For every visitor who has more than one call to Adobe Analytics, the visit is not considered a bounce. This represents the remaining 20k visits.