How does Adobe determine a "visit" vs a "bounce" on a single page landing page?

jbond099

26-08-2020

Example

Single page landing page shows 90K visits.

Adobe "bounce" metric shows 70K bounces. Time on page "bucketed" and "granular" metrics show 20K visits with time on page from 1 second to 30 minutes. If only 20K are actual visits then why does the original "visit" metric show 90K? 

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Answers (3)

Answers (3)

vibhatna

28-08-2020

The time on page dimension needs atleast 2 hits in a visit to calculate Time spent and if there are more than 2 hits in a visit it is not considered as Bounce. Hence the against Time related dimension you will always see the proper visits.

kainth

26-08-2020

Hi @jbond099 ,

Based on my understanding, if the visitor is landing on your site then the 1 Visit will be counted for that Visitor. But, after landing on your web site, if no other server call triggers then that Visit will be considered as Bounce. However, if a visitor lands on your site & performs any action link linking on a link then that Visit will not be considered as a bounce because now there are more than one server call which has fired in the visit. For more information on bounces, you can refer to the below link.

Link: https://docs.adobe.com/content/help/en/analytics/components/metrics/bounces.html

 

Hope this helps.

 

Regards,

Abhinav

evolytics_brian

26-08-2020

@jbond099 

Any visit that includes a single call to Adobe Analytics call - and no more - is counted as a bounce. If 2 or more calls occur - page calls OR link tracking calls - the visit is not considered a bounce. 
Consider:

  • For every visitor who lands on the page, a page call is sent to Adobe Analytics. Each of these calls initiates a new visit. This represents the total number of visits: 90k
  • For every visitor who then leaves the site without performing any other action that would trigger a second (or third, etc) call to Adobe Analytics, a Bounce is calculated. This represents your 70k bounces.
  • For every visitor who has more than one call to Adobe Analytics, the visit is not considered a bounce. This represents the remaining 20k visits.