How do you bring salesforce CRM data into Adobe Analytics?

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Adamh44

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Adamh44

Adamh44

21-12-2020

I would like to bring Salesforce CRM data into Adobe Analytics. Is the best way to do this to use Customer Attributes?  And will that data then come in as a dimension?  I know there is not an integration any longer to leverage between the solutions, and I don't really want to use an Adobe Exchange partner solution for this.

 

The use case is to be able to create an audience in Adobe Analytics with CRM data to use in Adobe Target and/ or Adobe Campaign for targeting.  Another use case is for bringing in offline data into Adobe Analytics for attribution and reporting purposes. 

 

Thanks!

 

 

Salesforce CRM

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