How do visits in funnel report with filters get calculated?



Hi all,

We are struggling with understanding the funnel reports of our checkout process. Our situation is as follows:
- There are 4 steps in the funnel (4th = thank you page).
- On the first step visititors decide which of our fews products they want to buy, i.e. on the second step Adobe Analytics "knows" the product. It's saved in evar44.
- In order to look at the funnel by product, we use evar44 as a filter. See attached screenshot.
- Events are searialized by user id.

My question: How is the number of visits calculated then? One would expect that the number of visits equals "all visits that LATER got assigned evar44={name of product}."

But that doesn't seem to be the case. The number of visits is obviously too low. There can't be more view of step 1 than visits.

Thanks for your help!

Accepted Solutions (1)

Accepted Solutions (1)




Hi Julian, 

This does seem odd. I am unable to think of a scenario where the funnel will show a greater value in the second step. Can you share more information. If not, I would recommend reaching out via your supported user to ClientCare, and they should be able to answer in detail.


Answers (1)

Answers (1)



Hi Hyder,

Thanks for your reply! You asked me to share more information. Is there anything specific you can think of that might help to solve this riddle? I couldn't think of anything that I haven't already posted above.

I just checked the funnel without the filter. Everything seems to work. I guess that's the problem here.