How do I get the participating values for a conversion?

Avatar

Avatar

alessandrov9274

Avatar

alessandrov9274

alessandrov9274

19-10-2018

Hi!

I'd like to know the participation of referrers for a conversion event. As a standard I always see the last touch referrer for the event, I know I can create reports with first touch. But how can I create a funnel to show me what referrer values were participating in the journey and in what order? Basically like the conversion paths in google analytics.

Any ideas?

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

PratheepArunRaj

Moderator

Avatar

PratheepArunRaj

Moderator

PratheepArunRaj
Moderator

20-10-2018

Dear Alessandro,

In Adobe, Participation metrics are primarily used with Traffic Variables (sProps), not Conversion Variables (eVars).

Take a look on the blog : Participation [Inside Omniture SiteCatalyst] | Adobe Blog

Answer of your above question lies in Attribution Model. Check out the link : Deeper Attribution Modeling with Adobe Analytics | Analytics Blog

Adobe introduced Attribution IQ in Adobe Analytics Cloud earlier and guess you should use this for your requirement. Reference : Use Attribution IQ in Analysis Workspace

The above links will help you!

Thank You

Arun

Answers (1)

Answers (1)

Avatar

Avatar

Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734

Avatar

Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734
Gigazelle
Employee

29-10-2018

Arun's link to Attribution IQ would definitely be the one you're looking for.