Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

How do I get the participating values for a conversion?

Avatar

Avatar
Validate 1
Level 1
alessandrov9274
Level 1

Like

1 like

Total Posts

21 posts

Correct Reply

1 solution
Top badges earned
Validate 1
Boost 1
Applaud 5
Affirm 1
View profile

Avatar
Validate 1
Level 1
alessandrov9274
Level 1

Like

1 like

Total Posts

21 posts

Correct Reply

1 solution
Top badges earned
Validate 1
Boost 1
Applaud 5
Affirm 1
View profile
alessandrov9274
Level 1

19-10-2018

Hi!

I'd like to know the participation of referrers for a conversion event. As a standard I always see the last touch referrer for the event, I know I can create reports with first touch. But how can I create a funnel to show me what referrer values were participating in the journey and in what order? Basically like the conversion paths in google analytics.

Any ideas?

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Affirm 250
Moderator
PratheepArunRaj
Moderator

Likes

295 likes

Total Posts

836 posts

Correct Reply

253 solutions
Top badges earned
Affirm 250
Contributor
Springboard
Shape 1
Validate 10
View profile

Avatar
Affirm 250
Moderator
PratheepArunRaj
Moderator

Likes

295 likes

Total Posts

836 posts

Correct Reply

253 solutions
Top badges earned
Affirm 250
Contributor
Springboard
Shape 1
Validate 10
View profile
PratheepArunRaj
Moderator

20-10-2018

Dear Alessandro,

In Adobe, Participation metrics are primarily used with Traffic Variables (sProps), not Conversion Variables (eVars).

Take a look on the blog : Participation [Inside Omniture SiteCatalyst] | Adobe Blog

Answer of your above question lies in Attribution Model. Check out the link : Deeper Attribution Modeling with Adobe Analytics | Analytics Blog

Adobe introduced Attribution IQ in Adobe Analytics Cloud earlier and guess you should use this for your requirement. Reference : Use Attribution IQ in Analysis Workspace

The above links will help you!

Thank You

Arun

Answers (1)

Answers (1)

Avatar

Avatar
Coach
Employee
Gigazelle
Employee

Likes

468 likes

Total Posts

1,947 posts

Correct Reply

739 solutions
Top badges earned
Coach
Contributor 2
Validate 1
Ignite 80
Ignite 70
View profile

Avatar
Coach
Employee
Gigazelle
Employee

Likes

468 likes

Total Posts

1,947 posts

Correct Reply

739 solutions
Top badges earned
Coach
Contributor 2
Validate 1
Ignite 80
Ignite 70
View profile
Gigazelle
Employee

29-10-2018

Arun's link to Attribution IQ would definitely be the one you're looking for.