How do I get the participating values for a conversion?

alessandrov9274

19-10-2018

Hi!

I'd like to know the participation of referrers for a conversion event. As a standard I always see the last touch referrer for the event, I know I can create reports with first touch. But how can I create a funnel to show me what referrer values were participating in the journey and in what order? Basically like the conversion paths in google analytics.

Any ideas?

Accepted Solutions (1)

Accepted Solutions (1)

PratheepArunRaj

Moderator

20-10-2018

Dear Alessandro,

In Adobe, Participation metrics are primarily used with Traffic Variables (sProps), not Conversion Variables (eVars).

Take a look on the blog : Participation [Inside Omniture SiteCatalyst] | Adobe Blog

Answer of your above question lies in Attribution Model. Check out the link : Deeper Attribution Modeling with Adobe Analytics | Analytics Blog

Adobe introduced Attribution IQ in Adobe Analytics Cloud earlier and guess you should use this for your requirement. Reference : Use Attribution IQ in Analysis Workspace

The above links will help you!

Thank You

Arun