How do I calculate confidence in Adobe Analytics?

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TJSizemore

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TJSizemore

TJSizemore

26-12-2018

I am trying to create a calculated metric which gives me the confidence score of a result for a test group within an A/B test. I have been using the T-test and Z-test and can't seem to figure it out. The main example I'm working with is calculating the confidence of the test groups conversion rate. What is the best way to handle this kind of calculation?

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Accepted Solutions (1)

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PratheepArunRaj

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PratheepArunRaj

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PratheepArunRaj
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27-12-2018

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

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Answers (2)

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helened57039279

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helened57039279

helened57039279

24-05-2019

Hello, is there any update on this thread? I would be interested to know the solution if there is on.

Thank you

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TJSizemore

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TJSizemore

TJSizemore

28-12-2018

Thanks. I'll work on this now and update if it works.