How could I find users who click button on first time ,second time,third+ time

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Edison_Lai1

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Edison_Lai1

Edison_Lai1

22-03-2018

Dear All,

I find this rule in Adobe Analytics as below

  • Not a Customer: Visitors that have never purchased
  • New Customer: Visitors that made a single purchase
  • Return Customer: Visitors that made 2 purchases
  • Loyal Customer:Visitors that made 3+ purchases

So I would like to fitting above rule to Call-to-action Button of my page

How could I to fulfill as below using segmentation.

  • Not a Customer: Visitors that have never clicked CTA Button
  • New Customer: Visitors that made a single click CTA Button
  • Return Customer: Visitors that made 2 click CTA Button
  • Loyal Customer:Visitors that made 3+ click CTA Button

And,CTA Button is eVar event in my page.

Thank you .

Accepted Solutions (1)

Accepted Solutions (1)

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nickh86417692

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nickh86417692

nickh86417692

23-03-2018

No problem Edison. You'll just need to include an "exclude visitors" container. So if I wanted to see visitors who only click the CTA button two times (no more, no less), my segment would look like this.

--- Include Visitors who ---

Click CTA Button
THEN
Click CTA Button
------------------------------


AND


--- Exclude Visitors who ---
Click CTA Button
THEN

Click CTA Button

THEN

Click CTA Button
------------------------------

So include visitors who have clicked twice, but exclude those who have clicked 3 or more

And if you don't need to specify that a specific eVar value was present at the time of each click (you don't care what CTA they clicked, just that the CTA click event was fired), then you can get away with just having a segment that states "Include visitors where CTA Click equals 2"

Answers (3)

Answers (3)

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nickh86417692

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nickh86417692

nickh86417692

22-03-2018

Build a sequential segment that shows visitors who meet your criteria, and "then" meet your criteria again. Duplicate your criteria in the segment as many times as you would like to see that behavior. So the below would show visitors who have clicked the browse-hero-cta at least twice.

Screen Shot 2018-03-22 at 10.21.18 PM.png

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Edison_Lai1

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Edison_Lai1

Edison_Lai1

26-03-2018

Hi Nickhomer,

Your help is much appreciated!

I overcome this problem.

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Edison_Lai1

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Edison_Lai1

Edison_Lai1

22-03-2018

Hi Lil'woodchuck,

Thanks for your reply.

So How could I fulfill "New Customer" in CTA Button.

  • New Customer: Visitors that made a single click CTA Button

And I set segmentation following your way.

It seems included "at least" twice.

However I need to know user who only a single and twice click CTA Button.

Could you tell me how to do?

Thank you in advance.