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How can I measure new/returning visitors?

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jessicah5248586
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jessicah5248586
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25-04-2018

I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?

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Issao_Shoji
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25-04-2018

Hello Jessica,

You'll need to create 2 metrics:

New visitor

Metric level: visitor.

Component: visits equals 1

Returning visitor

Metric level: visitor.

Component: visits greater than 1

regards,

Mauricio Issao Shoji

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hans-g_
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25-04-2018

Hello Jessica,

only as an addition: Did you try what Adobe has written there: Customer Loyalty >>> Customer Loyalty reveals purchasing patterns of customers. aso ...

Hans-Günter

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jessicah5248586
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25-04-2018

I was searching for this so long!! Thanks for the hint

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25-04-2018

Have you alos used the adobe metric "customer" with the three levels new, returning, loyal?