How can I measure new/returning visitors?

jessicah5248586

25-04-2018

I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?

Accepted Solutions (1)

Accepted Solutions (1)

Issao_Shoji

25-04-2018

Hello Jessica,

You'll need to create 2 metrics:

New visitor

Metric level: visitor.

Component: visits equals 1

Returning visitor

Metric level: visitor.

Component: visits greater than 1

regards,

Mauricio Issao Shoji