I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?
You'll need to create 2 metrics:
Metric level: visitor.
Component: visits equals 1
Component: visits greater than 1
Mauricio Issao Shoji
only as an addition: Did you try what Adobe has written there: Customer Loyalty >>> Customer Loyalty reveals purchasing patterns of customers. aso ...
I was searching for this so long!! Thanks for the hint
Have you alos used the adobe metric "customer" with the three levels new, returning, loyal?