How can I measure new/returning visitors?

[#1]

I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?

[#2 · Accepted solution]

Hello Jessica,

You'll need to create 2 metrics:

New visitor

Metric level: visitor.

Component: visits equals 1

Returning visitor

Metric level: visitor.

Component: visits greater than 1

regards,

Mauricio Issao Shoji

[#3]

Hello Jessica,

only as an addition: Did you try what Adobe has written there: Customer Loyalty >>> Customer Loyalty reveals purchasing patterns of customers. aso ...

Hans-Günter

[#4]

I was searching for this so long!! Thanks for the hint

[#5]

Have you alos used the adobe metric "customer" with the three levels new, returning, loyal?