Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Hit Level Segment and Last touch channel based report on visits metric

Avatar

Avatar
Validate 1
Level 1
harshkumarsharan
Level 1

Likes

0 likes

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile

Avatar
Validate 1
Level 1
harshkumarsharan
Level 1

Likes

0 likes

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile
harshkumarsharan
Level 1

25-05-2021

I have created a segment with only entry page conditions and none of these entry pages are linked to any paid search campaigns, but when pulling up a report on Last touch channel it shows new numbers under Paid search for this hit level segment.

Hit level segment: Entry page is x, Entry page is y

Last touch channel                 Visit
PAID SEARCH                       100
-Breakdown by Entry page
Page x                                     50
Page y                                      50

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Publish 1
MVP
yuhuisg
MVP

Likes

183 likes

Total Posts

559 posts

Correct Reply

106 solutions
Top badges earned
Publish 1
Affirm 100
Springboard
Bedrock
Validate 1
View profile

Avatar
Publish 1
MVP
yuhuisg
MVP

Likes

183 likes

Total Posts

559 posts

Correct Reply

106 solutions
Top badges earned
Publish 1
Affirm 100
Springboard
Bedrock
Validate 1
View profile
yuhuisg
MVP

25-05-2021

Entry (and Exit) Pages are visit-scoped. So even though you have used a Hit-scoped segment, you're basically telling AA "return all hits where the visits of those hits had the first page of visit (i.e. Entry Page) set to x or y".

Furthermore, Marketing Channels are set per-hit, but visits are time-based (i.e. hits are within 30 minutes of each other). So you could have a situation where, midway through a visit, the Marketing Channel got set to "Paid Search".

For example:

12:00pm: Page X, Marketing Channel = "Organic Search"

12:02: something

12:03: something

12:14: Page A, Marketing Channel = "Paid Search"

The above 4 hits belong to the same visit where the first page was page X (i.e. Entry Page = X), but the first 3 hits are attributed to "Organic Search" while the 4th one is attributed to "Paid Search". This visit matches your segment's and your report's conditions. So it gets counted as one of those 50 for the "Page x" row in your example table.

Answers (0)