I am attempting to identify Add to Cart rates for users who have gone to a certain page level then add to cart.
Would it be more accurate to use hit depth over visit depth to determine the rate? What are the weaknesses for using one over the other?
- E.g., For users who enter on page A then navigate to page B then adds a product to the cart, I would want to see this as a 2nd level add to cart
I would imagine Hit Depth is more accurate but I could be wrong about how each metric increments. For what I understand Hit Depth shows each page counted uniquely but for Visit Depth all pages viewed in the visit have the value of last page viewed depth.
- I.e., For Hit Depth the above example would consider page A = 1 and page B = 2, for visit depth page A and page B = 2. So if I was to use visit depth = 2 the Add to Cart rate I would receive would count anyone who added to cart on page A or page B
Thanks in advance to anyone who confirms / clarifies the above.