Having issues with list variables not being set correctly

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kalendaniel

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kalendaniel

kalendaniel

09-03-2017

Hi there, I was hoping to get some help with our list variable setup.  It was our last list variable available and is list variable 3 for tracking positioning of products on a given category.  For some reason it is not showing or there is no way to associate back to which pagename and row/slot that we have the products listed on a given page.  

Example - product1,product2,product3, 

listvar3: row1-slot1, row1slot2, row1slot3, etc

Pagename- www.site.com/coats-category

When looking at adobe it is showing

Page - www.site.com/coats-category

product placement - 

row1-slot1 - product 1

row2- slot2 product 1       

It is basically showing the same product in multiple rows - almost like it is pulling in different pagenames when pulling a given page, or it is attributing the pageviews and such across all of the products and all of the pages - there really is no way to pinpoint the exact page - product placement and given product for a given spot...  I'm suspicious it may have someting to do with the datalayer or possibly the configuration settings for the list variable in the report suite settings.

A couple of things that i noticed - the s.products is set with a semi-colon and comma delimeter, whereas list var 3 is set to seperate placement with just a comma, and we initially were trying to get click through rate by setting the s.products and a success event of an internal search click on the following page - so we could tell the positioning or products on a given category page and the performance of the clickthrough rates using a custom success event on the following page - and on that following page just that product clicked and the product pagename, as well as the custom success event of the click is captured to try and accomplish this. 

And here is the settings we have set for the list variable in report suite

delimeter set to: , 

max value set to: 0

expires after: hit (says hit not page view)

allocation: full

I figured I would leave this portion open-ended for any information that would be helpful to be requested, but Screenshots attached as well.  I hope this is somewhat helpful.

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hyderziaee

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hyderziaee

Employee

hyderziaee
Employee

30-03-2017

HI Kalen,

Reading through your question, I am unable to understand what report you are running this against, and what is the exact discrepancy. I was able to understand the the requirement.

Can you elaborate on that?

-Hyder

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kalendaniel

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kalendaniel

kalendaniel

11-03-2017

I wanted to add onto this...  I figured it out - but I'm still hoping I can get help... Really bad.  So, what it is - there are filters, navigation facets, and basically the resolutions, device types and browsers are all in combination dynamically moving the placement around.  Example: you fall on a category page, and you have product 1, product 2, product 3 in row 1...  When you hit top sellers - it then moves the order to product 3, product 2, product 1 or product 2, product 1, product 3 placement in the first row.  So, essentially all of the touches and screen/browser/device configurations are displacing the original positioning.  However...  All of these things are essential to the customer journey and conversion funnel- because what if those that are trying to interpret the data are finding that product 2 doesn't perform as well, but product 2 when used in conjunction with facet 1 and on a mobile phone - has a very high conversion... So when facets are used, they do in fact affect the conversion rates of where products are placed due to moving them around and affecting the journey.  I just didn't realize that this was going to really affect the report and list variable like it has.  It seems to be working, but when you look at product 1, it shows row2, slot 3, row 4 slot 1 all showing clicks and its just very hard to dissect the information that way.  I'm curious if using activity map or some form of link clicking success event might in fact be a better way to look at this or if there is some success event, or expiration/value setting that might help this be more useful while encapsulating the whole journey as well as facets used...  Any ideas?