Geo segmentation city report vs DTM implemented city variable reports



Hi Team,

Based on a customer requirement, I have been tried to compare the city data which I have captured through DTM and the automatic Geo segmentation city data which was captured by default by adobe with the help of IP. I have observed the data mismatch that was because of the 90% accuracy which was provided by adobe for Geo Segmentation city variable.

1). Can anyone please suggest that if there is any way that I can get the exact data of Geo city numbers which is same as the numbers which I have got from the DTM city variable?

2). Also can you please confirm on Shall I able to get the geosegmentation city values into an evar through processing rules? will that work..

Thanks and Regards,

Sundhara Vadivu M.

Accepted Solutions (1)

Accepted Solutions (1)




Adobe partners with Digital Envoy to match up IP address with geo city. Since Adobe has a contract with Digital Envoy, we are unable to provide the backend geolocation mapping. To answer your questions:

  1. You can subscribe to Digital Envoy's IP geolocation services, and export a data feed of all IP addresses and match them up yourself
  2. Geo city is not available in processing rules. However, IP address is.

Answers (0)