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First Touch Channel - Display OA

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markb14256389
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05-11-2018

hello community,

can anybody tell me what exactly "Display OA" on First Touch Channel means?

thanks a lot!

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Gigazelle
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Gigazelle
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08-11-2018

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules​, you'll be able to see how Display OA is being set.

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