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First Launch Unique Users vs App Store Connect Data


Level 1

I'm trying baseline a very basic metric - the number of new users.  For example, Yesterday, First Launches = 2,635 users while Apple reported 1,085 Downloads.  What am I missing?

0 Replies


Community Advisor

First Launches - Triggered on the first run after an installation or a re-installation.  I would check in proxy if lifecycle metrics are double firing. If you are looking for a detailed integration can use appFigures data connector. ​ Its is a paid connector not sure if any free one is available.