I am using Adobe dashboard to pull some data on paid search execution. I need to filter the paid search keywords by "Branded" vs. "Unbranded" - in pharma context. I am trying to use the variable utm_campaign but it has multiple values with "branded" as a sub-string. Is there any way to apply segment filter for all values in utm_campaign that contain "branded"?
If I understand your question correctly, you are trying to categorize values of utm_campaign into two values "Branded" and "Unbranded". If you have multiple entries in your utm_campaign that has branded appended to it but you want to categorize it into just one word branded then you can use classification rule builder to create rules which classify everything that has the word "branded " in it as Branded.