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Fallout Reports and eVar Expiration
I wanted to know if anyone has played around with fallout enough to see how eVar expiration affects the reports. In particular, we have an event that captures eventName in our mobile app, which is currently set to expire after a user's visit. Specifically, we're looking at fallout rate over a quarterly period of time and it appears to us when we compare that to a year, the fallout rate increases rather than decreasing. Intuitively, we are thinking it should be moving in the opposite direction, but it could be the way it's being captured. Any ideas?
Jeff Bloomer
