Fallout eventual path rule




Given a fallout with the steps A > B > C using eventual path between all the steps.

A visit that goes from A  > B > C > A, will match that criteria or it will be excluded because in the last step goes to A?

Thank you,


Accepted Solutions (1)

Accepted Solutions (1)




Dear Miguel,

Logic is simple. The fallout A > B > C is there in your second flow A > B > C > A right? Then, it will be inclusive.

This is not only for Fallout but for Page Path Report. The difference between both are reports can be explained below:

Path 1 : A > B > E > C > D.

Path 2 : A > B > C > D.

If you have a criteria A > B > C, Path 1 and 2 will be included for Fallout Report since there is a flow from A > B > C even if it is not on the next immediate hit. Also, do remember that Fallout can be based on Visit or Visitor.

For the same criteria, only Path 1 will be included for Page Path Report since Path 1 didn't have the match the criteria on next immediate hits.

Thank You!