Fallout analysis (analysis worksapce)




I have a question regarding the Fallout analysis available in Analysis Workspace.

In my mobile app. I have 4 following touchpoints:

  1. Main page
  2. Page A
  3. Page B
  4. Action - "Start"

On Page A and Page B users have possibility to click button "Start".

I wanted to check traffic distribution, therefore I defined in fallout analysis (analysis workspace) 2 reports:

Main page -> Page A -> Start (event)
Main page -> Page B -> Start (event)

I checked data for 1 month and I have some doubts.

I wonder what happens if there is a following situation:

User goes to the Page A then goes to the Page B and press button "Start".

In general it should be assigned to the second path (example above). However I am not sure if in the final results this user won't be calculated also in the first path, becasue he was also on Page A and later on he clicked a button "Start" (even if he did it through the Page B).

Could you please tell me the way how Adobe is calculated the final number of users?



Accepted Solutions (1)

Accepted Solutions (1)



Hi, Unless you have a segment to exclude visits that went to page B  in the page A path  - the page A path will include visits regardless of what page the visitor went to between A and the Start. 

Answers (0)