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Facebook Ads Manager Data Integration into Adobe Analytics

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mandyw65
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mandyw65
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15-09-2017

Hi,

I am looking to integrate Facebook Ads Manager data into Adobe Analytics as I want the campaign and ads sets data (cost, clicks, impressions) etc.

Is there a way to do this? My thought is Adobe analytics will ingest data given to it from Facebook on a regular basis (daily?) from a FTP file is that's possible?

Please let me know if that is possible and any solutions that would work...

Many thanks

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juanp51467129
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juanp51467129
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13-11-2019

I also found a pretty good article on how to combine your Facebook KPIs with your Adobe Analytics data. They showcase the data example through another tool that pulls the data together and compares it to their platform benchmarks but hopefully it can give you an idea of how some marketers can view their Facebook data (likes/comments/shares/relevance/ctr) with the Adobe Analytics data (entrances/bounce rate/goals/engagement rate) at a high level (see a copy of their screenshot). Hope this helps!

Screen Shot 2019-11-13 at 10.28.45 AM.png