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Facebook Ads Manager Data Integration into Adobe Analytics

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mandyw65
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mandyw65
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15-09-2017

Hi,

I am looking to integrate Facebook Ads Manager data into Adobe Analytics as I want the campaign and ads sets data (cost, clicks, impressions) etc.

Is there a way to do this? My thought is Adobe analytics will ingest data given to it from Facebook on a regular basis (daily?) from a FTP file is that's possible?

Please let me know if that is possible and any solutions that would work...

Many thanks

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juanp51467129
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juanp51467129
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08-11-2019

Hi mandyw65

We tried to bring it all into Adobe but it got messy for our clients and our account managers. Instead, we now use a third-party tool that basically combines our Ads Manager accounts (Facebook, Instagram, Adwords,etc...) with our Adobe Analytics data through their own analytics offerings to help us determine our best performing campaigns. You will need to ensure two things so that you can view your data correctly:

1. If you want to be able to map out your data so that you can essentially sort out which Ad performed by KPIs (ie shares/ad, comments/ad, ad spend, entrances, bounce rate, revenue, ROI), you will need to follow a standardized process for your link building. For example, your Campaign UTM link name will have to match how you named your campaign in Facebook. If they're different, your data won't match up.

2. You will need to set up your classification rules/classifications in Adobe to track your campaign URLs correctly. Otherwise, you won't be able to sort your data.

I'd be happy to share more about our experience with this tool. So far, it's been great for us and has helped us with FB optimization, increased transparency with our clients, and reduced waste for our entire team.