I have some lengthy external links in my website, which are very tough to identify which page it takes. Hence, I have added "name" attribute to all the link tags (<a>). But I am still seeing that the link URLs are getting fetched through launch, but not names. What might be the issue over here?
I assume you are using Analytics extension to trackin automatic exit links, in which, case you would see pev1, that is, linkurl in the exit links report.
In case you want to send a friendly name to your exit link report, you might want to use custom implementation using a event based rule instead of auto exit link tracking, wherein you can set friendly name for your exit links.