I've seen a large number of increases in the last 3 weeks to our error 404 page:
Which is the best report to show, which page or search term led to this increase. So far I have looked at:
- Previous page flow in Reports. However this shows the page and not the URL, with the most common item being "entered site"
- Referring URL in Workspace, against the above URL. "No referrer" is again the most common item.
Any thoughts would be welcome!
I can see that you are capturing current URL in Prop70 and referring URL in Prop74.
Go to Prop70, enter the 404 URL without protocol and query string parameter. Break down by Prop74, you will see the list of URLs where customers have clicked and reached the 404.
Yes. If the URL was linked somewhere outside or let say someone have bookmarked it wrongly, then they will land to 404 directly without having any previous page.
Many thanks Arun.
That did work - although "no referrer" was by far the largest referring URL. So that would indicate that they arrived onsite from another channel and the URL was not passed into prop 74?