We are running paid campaigns with landing pages as product pages. To analyse the campaign landing page performance we pulled a entry pages report (with segment as tracking code contains -aaj- for paid campaigns) and found home page appearing at a hit level segment. Questions -
1. How can home page be a entry page for someone clicking on a paid campaign targeting product landing page?
2. Is this happening because tracking code is following the user whose visit expired?
As you predicted, tracking code(s.campaign) is based on its expiration.
Lets say, i came to your site first time by clicking the link with tracking code 'Test' and Landing Page is Credit Card product page. Lets assume tracking code expiration is 1 year.
Again i came to your site after a month naturally with Home Page as entry.
Again 3rd time with some other Page as entry.
So if you segment, Tracking Code 'Test' will have 3 entry pages (Because expiration is 1 year): Credit Card product page, Home Page and Other. The reason is because Entry Page attribute based on visits.
Rather then segmentation, select Click Through as a metric and pull in the Page Names. Click Through will fire only on Landing Page and thus your results will become accurate.