I'm encountering an huge drop in Analytics data. I have migrated the Adobe DTM to Adobe Launch property. After migration I have replaced the earlier DTM embed codes with the Adobe Launch Library codes. I could notice the huge data drop in my Analytics .
Can someone help me what is the possible reasons for the Analytics drop? what are the necessary steps needed to resolve this issue.
Validate your reports and find the reason for the drop. If it is related to a single page or group of pages, then the codes are not placed properly for those pages. If the drop is seen across all the pages, then we need to debug further. If you can share the Public URL, we can validate and get back to you.