DoubleClick Intergration - Combining View and Click through data

tobyc49922805

11-10-2017

Hello,

I am currently in the process of connecting up DoubleClick with Analytics. In doing this, I have noticed that Click through and View through data appear to be collected in separate variables and then classified separately, which is useful in some cases, but less useful if we want to view a campaign as a whole.

Is there a simple way of merging the click through and view through data together? The ideal would be to look at the campaign as a whole then breakdown by click through and view through information.

Thanks

Toby

Accepted Solutions (1)

Accepted Solutions (1)

Roman_Gazarek

29-12-2017

Hi Toby,

This is not possible because view-through and click-through variables store different kind of data and storing it into same eVar would break the attribution model. Anyway, merging values of 2 eVars into one report would be cool feature of Analysis Workspace, you can submit a new idea

-Roman

Answers (2)

Answers (2)

tobyc49922805

29-12-2017

Hi Arun,

Thanks for this. We have used a view-through Variable and a Click-through variable as per the Adobe Implementation notes, these are what are classified into Campaign, Placement, etc. We also have events for clicks, impressions, etc.

Hope this makes sense

Thanks

toby

PratheepArunRaj

Moderator

21-12-2017

Dear Toby,

Did you collect Click through and View in variables? It should be events right? Please explain a bit to help.

Thank You!

Arun