Does the tracking link persist?

savc9276832

21-03-2019

Hi,

    I was wondering if a tracking link persists if you click off your site.

So example

1.Tracking link to

2. ATM tagged page to

3. A non ATM tagged form or page

4. ATM tagged thank you page.

If there has been a break in the journey to another website or to a page which isn't tagged would the tracking code still show up on the thank you or final page?

Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Asheesh_P

MVP

21-03-2019

Okay so here are my 2 cents:

Case 1.

assuming you have a query param in tracking link www.test.com?cmp=mycampaign and you ensure to track query param "cmp" value in eVar1 (expire on a purchase, allocation last touch) and full tracking URL eVar2 (expire on a purchase, allocation last touch).

When the user lands on the site through this tracking url, campaign value 'mycampaign" is captured in eVar1 and full tracking URL in eVar2. If a user exit to another site or non-adobe tag manager tracked page/form in purchase flow, an exit links tracking gets fires out of the box through the Adobe tool settings.

In this case, when a user comes back to the site and made a purchase (lands on Thankyou page), Adobe treats it as a new entry, but don't worry as we have already captured campaign value and URL in eVar you will see eVar1=mycampiaign, eVar2=www.test.com?cmp=mycampaign.

Note: eVar expiration setting will impact the desired outcome.

Case2. 

assuming you do not track query param value in eVar1 and URL in eVar2.

When the user lands on the site through this tracking url, full referer link will be tracked as "www.test.com?test-url. If a user exit to another site or non-adobe tag manager tracked page/form in purchase flow, an exit links tracking gets fires out of the box through the Adobe tool settings.

In this case, when a user comes back to the site and made a purchase (lands on ThankYou page), Adobe treats it as a direct entry page, there will be no referrer link and the user purchase will be treated as a direct entry purchase.