does it require a media optimizer account to create an 'advertising account' under 'advertising analytics'?

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possible_analyt

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possible_analyt

possible_analyt

03-07-2018

Hi, we hold an Adobe Analytics Prime account? However, when trying to create an 'advertising account' under 'advertising analytics' to integrate data from our Google Adwords account, it gave an error -

EXTERNAL_API_ERROR: Unable to create/update AMO search account for imsOrgId = {imsOrgId}@AdobeOrg globalCompanyKey : {companyKey} due to external api error.

Error message returned by AMO search account api = 'MCC account is not supported.'

How to resolve this error?

And there is a reminder saying : REMINDER: The search data you are implementing is summary-level data and the metrics that will be passed in (AMO Impression, Clicks, Cost, Average Position, and Quality Score) cannot be broken down by additional Analytics data.

If so what will be the benefits to integrate search data into AA reporting and analytics?

Thanks

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Waqas_Rafiq

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Waqas_Rafiq

Waqas_Rafiq

11-07-2018

Based on the error message it looks like you are using the MCC account? Is that true? In case that is true, then that won't work, as it's not supported. Hope that helps.