does it require a media optimizer account to create an 'advertising account' under 'advertising analytics'?

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possible_analyt

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possible_analyt

possible_analyt

03-07-2018

Hi, we hold an Adobe Analytics Prime account? However, when trying to create an 'advertising account' under 'advertising analytics' to integrate data from our Google Adwords account, it gave an error -

EXTERNAL_API_ERROR: Unable to create/update AMO search account for imsOrgId = {imsOrgId}@AdobeOrg globalCompanyKey : {companyKey} due to external api error.

Error message returned by AMO search account api = 'MCC account is not supported.'

How to resolve this error?

And there is a reminder saying : REMINDER: The search data you are implementing is summary-level data and the metrics that will be passed in (AMO Impression, Clicks, Cost, Average Position, and Quality Score) cannot be broken down by additional Analytics data.

If so what will be the benefits to integrate search data into AA reporting and analytics?

Thanks

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Waqas_Rafiq

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Waqas_Rafiq

Waqas_Rafiq

04-07-2018

And think this solves the question:

Important: Google AdWords uses two types of accounts: a) MCC (My Client Center) Account and b) Standard Account. For this integration with Adobe Analytics, you must use a Standard Account login, not an MCC Account login. The reason is that MCC accounts act as an "umbrella" account that can access multiple AdWords accounts with a single login, whereas the Standard account login can access only one AdWords account per login.