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Does empty server call to Adobe can have impact on bounce rate?

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TomTheAnalyst
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TomTheAnalyst
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01-04-2021

Hi,

imagine we send an empty server call (without data, due to some bug in ab tests, doesnt matter the reason). Imagine that the user intend to bounce. So after user lands on our website and user itself does nothing on it as he intent to leave the page (1st server call with page view), then this bug sends an empty server call, does AA count it not bounced visit or is it still bounced?

Tom

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akt0m3r
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akt0m3r
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01-04-2021

Hi @TomTheAnalyst, Sending a second server call (even if it's empty) means the user has interacted with the page after landing. Ideally, this should not be considered a bounce. Which will also impact the bounce rate.

Hope this helps!