Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Does empty server call to Adobe can have impact on bounce rate?

Avatar

Avatar
Validate 1
Level 1
TomTheAnalyst
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile

Avatar
Validate 1
Level 1
TomTheAnalyst
Level 1

Likes

0 likes

Total Posts

4 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
View profile
TomTheAnalyst
Level 1

01-04-2021

Hi,

imagine we send an empty server call (without data, due to some bug in ab tests, doesnt matter the reason). Imagine that the user intend to bounce. So after user lands on our website and user itself does nothing on it as he intent to leave the page (1st server call with page view), then this bug sends an empty server call, does AA count it not bounced visit or is it still bounced?

Tom

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Publish 1
MVP
yuhuisg
MVP

Likes

195 likes

Total Posts

592 posts

Correct Reply

117 solutions
Top badges earned
Publish 1
Affirm 100
Springboard
Bedrock
Validate 1
View profile

Avatar
Publish 1
MVP
yuhuisg
MVP

Likes

195 likes

Total Posts

592 posts

Correct Reply

117 solutions
Top badges earned
Publish 1
Affirm 100
Springboard
Bedrock
Validate 1
View profile
yuhuisg
MVP

02-04-2021

Not sure what you mean by an "empty" server call. E.g. when you send a s.t() without settings any props, eVars, events or other variables, the server call will still include basic information from the page itself, e.g. page URL, referrer, etc. So that's not an "empty" server call at all.

But to your question, basically as long as AA receives a subsequent server call, then that visit is not treated as a bounce.

Assuming that those "empty"server calls are sent as Custom Links, then if you need to calculate an actual Bounce Rate from pageviews, create a Calculated Metric with the formula: Single Page Visits / Entries. That will return a bounce rate based on pageview server calls only.

Answers (1)

Answers (1)

Avatar

Avatar
Affirm 5
Level 2
akt0m3r
Level 2

Likes

8 likes

Total Posts

28 posts

Correct Reply

5 solutions
Top badges earned
Affirm 5
Establish
Boost 5
Boost 3
Boost 1
View profile

Avatar
Affirm 5
Level 2
akt0m3r
Level 2

Likes

8 likes

Total Posts

28 posts

Correct Reply

5 solutions
Top badges earned
Affirm 5
Establish
Boost 5
Boost 3
Boost 1
View profile
akt0m3r
Level 2

01-04-2021

Hi @TomTheAnalyst, Sending a second server call (even if it's empty) means the user has interacted with the page after landing. Ideally, this should not be considered a bounce. Which will also impact the bounce rate.

Hope this helps!