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Thanks in advance ,
Can anyone help with any documentation/Blog/PDF's which explains in detail how the data is captured , Marketing channels are assigned and other basic of Adobe Analytics.
Hi @nk11339 ,
This is a small video giving overview of AA data collection: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/intro-to-analytics/analytics-basic...
However, there are certainly more details but that depends upon the type of your Analytics implementation method.For marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en
Also, checkout this FAQ doc for more insights on Marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-faq.html?lang=en
Let me know if you have any questions.Thanks!