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Document/material how the data is captured by adobe

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nk11339
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nk11339
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26-05-2021

Thanks in advance ,

Can anyone help with any documentation/Blog/PDF's which explains in detail how the data is captured , Marketing channels are assigned and other basic of Adobe Analytics.

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HemanginiS
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26-05-2021

Hi @nk11339 ,

 

This is a small video giving overview of AA data collection: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/intro-to-analytics/analytics-basic...

However, there are certainly more details but that depends upon the type of your Analytics implementation method.
For marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en

Also, checkout this FAQ doc for more insights on Marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-faq.html?lang=en

Let me know if you have any questions.

Thanks!