Direct vs Natural Last Touch discrepancy

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e30powar
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e30powar
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21-08-2019

For some reason we saw a large divergence in our direct vs natural channels on February 22 according to Adobe. We have checked all release notes and tags to see if anything may have been changed to create this divergence and have found nothing. Also when viewing channels using Google analytics we see there are no changes in the trending of direct vs organic. I realize raw numbers will not match between Adobe & Google but trending should if users truly were coming directly vs searching. So to me this points to a setting in Adobe that must have changed.

Last Touch Report Jan 1 2019 - August 21, 2019

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vs GA

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The other curious thing is the referrer report, you can see Google vs Direct maintains a consistent trend, but this report uses instances (not visits) and I assume referrer=google.com would include paid and organic.

1818715_pastedImage_2.png

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e30powar
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28-08-2019

Paid Search Detection is set to Search engine = any with all the following rules. 

1822672_pastedImage_0.png

direct is not set to override last-touch

1822730_pastedImage_1.png

asking our developers about the PWA, will edit this once I hear back.