Direct vs Natural Last Touch discrepancy

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e30powar
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e30powar
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21-08-2019

For some reason we saw a large divergence in our direct vs natural channels on February 22 according to Adobe. We have checked all release notes and tags to see if anything may have been changed to create this divergence and have found nothing. Also when viewing channels using Google analytics we see there are no changes in the trending of direct vs organic. I realize raw numbers will not match between Adobe & Google but trending should if users truly were coming directly vs searching. So to me this points to a setting in Adobe that must have changed.

Last Touch Report Jan 1 2019 - August 21, 2019

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vs GA

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The other curious thing is the referrer report, you can see Google vs Direct maintains a consistent trend, but this report uses instances (not visits) and I assume referrer=google.com would include paid and organic.

1818715_pastedImage_2.png

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e30powar
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23-08-2019

This is interesting and hard to tell if there is an issue because the majority of our traffic is from chrome or safari, so you'll see both have a divergence in the last touch channel.

Browser Type = Apple

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Browser Type = Google

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Also unique visitors vs visits doesn't show a significant divergence

1820121_pastedImage_2.png