For some reason we saw a large divergence in our direct vs natural channels on February 22 according to Adobe. We have checked all release notes and tags to see if anything may have been changed to create this divergence and have found nothing. Also when viewing channels using Google analytics we see there are no changes in the trending of direct vs organic. I realize raw numbers will not match between Adobe & Google but trending should if users truly were coming directly vs searching. So to me this points to a setting in Adobe that must have changed.
Last Touch Report Jan 1 2019 - August 21, 2019
The other curious thing is the referrer report, you can see Google vs Direct maintains a consistent trend, but this report uses instances (not visits) and I assume referrer=google.com would include paid and organic.
Yes you are correct, the first is marketing channels. It's actually called Last Touch Report if that matters but it is breaking it down by marketing channels. The admin logs show nothing in February for the report suites log or admin log. The usage and access log show an API call hitting on 2/22
It starts on the 21st with API operation 'WebServices\Classifications.CreateImport'
and then on the 22nd repeats this: API operation 'WebServices\Classifications.CommitImport'
Marketing channel rules did not change and someone else recommended looking at paid search rules. We have them set to the standard "Matches Paid Search Detection Rules" and the paid search settings have the proper tracking codes.