Direct traffic show entries when filtering paid campaigns only

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beluks

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beluks

beluks

03-02-2021

Hi!

I was creating a table using a segment from a Flow to select the Home page.

Home entry total is the segment created from the first node in the flow:

beluks_0-1612357550256.png

 

I wanted to know which channels those entries were from. But I'm seeing entries from direct traffic under the Paid Campaign which excludes its.

 

beluks_0-1612357104947.png

To compare it, I used the visits metric and I'm getting the expected result.

 

Why is that?

 

Thanks

 

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yuhuisg

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yuhuisg

yuhuisg

03-02-2021

Marketing Channels are not set per visit, but applied at every hit that AA receives. On the other hand, a visit can persist across multiple hits, until there is a 30-minute break or after some other threshold.

I think you're referring to the 6,893 Entries from the "Direct" Marketing Channel for the segment "Marketing Channel = Campaign Source". How is this "Marketing Channel = Campaign Source" segment defined?