Join us at Adobe Summit 2024 for the Coffee Break Q&A Live series, a unique opportunity to network with and learn from expert users, the Adobe product team, and Adobe partners in a small group, 30 minute AMA conversations.
When you say 'UTM Parameter' I suppose you are capturing the UTM Parameter Values in Tracking Code and trying to breakdown Tracking Code by Last Touch Channel. If you are doing so, kindly do not do the same. We should not breakdown in that way and think about attribution. Check out my blog to understand how the breakdown works with Tracking Code Versus Last Touch Channel.