Difference between event and instances

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francescop47742

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francescop47742

francescop47742

13-01-2021

Hi to all 🙂

 

I have a hit that sends to adobe workspace an event (event 5) and populated an evar (evar73 = "checkout_Carla").

 

Newsletter .png

 

I'm pretty sure that there is only one call that trigger the event and the evar but, when I compare the event and the evar instances in the workspace I see a different name 1.389 (Event5) Vs 3.676 (evar instances)

 

2021-01-13_14h55_16.png

 

How is it possible? The only solution is that the evar is sent in another called?

 

Thk,

Francesco

Accepted Solutions (1)

Accepted Solutions (1)

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jkm-disco

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jkm-disco

jkm-disco

13-01-2021

Hi @francescop47742 ,

For a detailed explanation of "instances of..." please review this doc, here.

Most likely there are some additional image requests going out on the same page that the evar is being set. In particular, be careful to check for any click tracking your site may have. You may be able to track this down in Workspace if you filter by page name where these don't align and checking other variables that are used for link reporting.

Answers (2)

Answers (2)

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yuhuisg

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yuhuisg

yuhuisg

14-01-2021

Breakdown your eVar by Custom Link. Does AA report any other Custom Links besides "NewsletterSubscription" (the "link name" value shown in your screenshot)?

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andrewz_webmd

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andrewz_webmd

andrewz_webmd

13-01-2021

Events can be configured to increment at several levels... i.e. once per visitor or visit or every time. so if an "event trigger" happens 10 times during a single user session, depending on how you have that event configured it could show 1 or it could show 10.

 

Evars persist (unless explicitly built to not) beyond the hit they are set on. So to use "instances" with an evar can be strange because it will only count the number of times it was set and will not include persisted values.