DFA integration Adobe Analytics




I have to set up an integration between DoubleClick and Adobe Analytics, this is possible through a data connector.

I have never worked with Doubleclick, and so no experience with the campaign tracking in this case.

Currently we did all campaign tracking with UTM parameters.

But should a different tracking be used when we want to integrate DoubleClick?

If so, which way would be optimal?

I would like to get a better insight in how exactly DoubleClick works and sends information to Adobe as well.

Hopefully someone can help me. (I already read the full article in the adobe experience cloud help)


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