demographic data

cathyw49544988

01-03-2018

In Google analytics, there is a report category called "demographic". In this category, there are some reports about user, like age, gender and interest etc.

I am wondering could we implement the similar things in adobe analytics?

Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Answers (1)

Answers (1)

PratheepArunRaj

Moderator

01-03-2018

Dear Cathy,

Demographic details are not available in Adobe Analytics by default.

If you are capturing Customer Identification in Adobe Analytics, you can use Data Source to import the external data i.e. Demographic details from your external database.

Reference : Marketing Cloud Help

Thank You!

Arun