demographic data

Avatar

Avatar

cathyw49544988

Avatar

cathyw49544988

cathyw49544988

01-03-2018

In Google analytics, there is a report category called "demographic". In this category, there are some reports about user, like age, gender and interest etc.

I am wondering could we implement the similar things in adobe analytics?

Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar

Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734

Avatar

Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734
Gigazelle
Employee

08-03-2018

Actually, for stuff like this, I'd recommend Customer Attributes​. Arun is correct though in that Adobe Analytics does not offer this data out-of-the-box.

Answers (1)

Answers (1)

Avatar

Avatar

PratheepArunRaj

Moderator

Avatar

PratheepArunRaj

Moderator

PratheepArunRaj
Moderator

01-03-2018

Dear Cathy,

Demographic details are not available in Adobe Analytics by default.

If you are capturing Customer Identification in Adobe Analytics, you can use Data Source to import the external data i.e. Demographic details from your external database.

Reference : Marketing Cloud Help

Thank You!

Arun