demographic data

Avatar

Avatar
Validate 25
Level 4
cathyw49544988
Level 4

Likes

36 likes

Total Posts

155 posts

Correct reply

2 solutions
Top badges earned
Validate 25
Validate 10
Validate 1
Boost 5
Boost 3
View profile

Avatar
Validate 25
Level 4
cathyw49544988
Level 4

Likes

36 likes

Total Posts

155 posts

Correct reply

2 solutions
Top badges earned
Validate 25
Validate 10
Validate 1
Boost 5
Boost 3
View profile
cathyw49544988
Level 4

01-03-2018

In Google analytics, there is a report category called "demographic". In this category, there are some reports about user, like age, gender and interest etc.

I am wondering could we implement the similar things in adobe analytics?

Thanks

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Coach
Employee
Gigazelle
Employee

Likes

473 likes

Total Posts

1,947 posts

Correct reply

740 solutions
Top badges earned
Coach
Contributor 2
Validate 1
Ignite 80
Ignite 70
View profile

Avatar
Coach
Employee
Gigazelle
Employee

Likes

473 likes

Total Posts

1,947 posts

Correct reply

740 solutions
Top badges earned
Coach
Contributor 2
Validate 1
Ignite 80
Ignite 70
View profile
Gigazelle
Employee

08-03-2018

Actually, for stuff like this, I'd recommend Customer Attributes​. Arun is correct though in that Adobe Analytics does not offer this data out-of-the-box.

Answers (1)

Answers (1)

Avatar

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

315 likes

Total Posts

870 posts

Correct reply

264 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

315 likes

Total Posts

870 posts

Correct reply

264 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile
PratheepArunRaj
Moderator

01-03-2018

Dear Cathy,

Demographic details are not available in Adobe Analytics by default.

If you are capturing Customer Identification in Adobe Analytics, you can use Data Source to import the external data i.e. Demographic details from your external database.

Reference : Marketing Cloud Help

Thank You!

Arun