Days before first purchase from registration date

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ishan_tiwari

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ishan_tiwari

ishan_tiwari

19-06-2020

Hi,

I'm looking to implement a rule in adobe launch similar to the Days before first purchase with a slight modification. I want to know the Days before first purchase from the date of registration.

 

Any insights will be really helpful.

Thanks!

Adobe Analytics Adobe Launch Days since last visit

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David-123

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David-123

David-123

26-06-2020

There may be better ways to do this but my approach would be to get a FIXED registration date (using Unix Timestamp) added to your data layer, which is available on all visits post registration, such as:

 

registrationTime = 1593172370551

 

You could set this in Launch, but personally I would use the data layer for reliability.

 

Then when a customer makes a purchase, create a "date difference" value in Launch between (Date.now() - registrationTime), which you can convert to Hours / Days / Weeks etc and set this as an EVENT / EVAR. Depending on your business need, you may want to get exact numbers (average 1.44 days) or rounded for graphing in EVARS.

 

I hope this helps.

 

Dave