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Data Retention

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brianburk26
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brianburk26
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17-05-2018

Prior to GDPR, how long was data retained in Adobe Analytics?  We understand that there is a choice of 25 or 37 months, now.  Was that the same time frame prior to GDPR?

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Waqas_Rafiq
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Waqas_Rafiq
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17-05-2018

Hi,

The standard has been 25 months, that is pre-GDPR.

Kind regards,

Waqas

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