Data is not filtering properly in marketing channel processing rule! Help me! T0T

Hyeran

06-05-2020

I would like to classify and filter data for each marketing channel that I set up in marketing channel manager. 

 

I processed the rule for "CRM marketing" that all data includes '_crm_' in query string parameter should be in CRM Marketing channel. 

 

Here are the setting i did below. 

20200507_093736.png

 

and I expected all tracking code(query string parameter) which has '_crm_' in URL should be filtered first in CRM Marketing, but when I checked workspace in AA, it appeared like this. 

20200507_093651.png

 

Just one visit was in CRM marketing, and others were in referring domains and direct which are further order. is there any reason why? T0T . i was trying to figure out the problem for a day but couldn't find. Plz help me... 

Accepted Solutions (1)

Accepted Solutions (1)

kainth

07-05-2020

Hi Hyeran,

 

You are seeing this behavior in reporting because you are trying to break down Tracking Code with Marketing Channel but they both have different expiration. Please  refer to the below link as it can provide more details on comparing Tracking Code against Marketing Channel.

Link: https://helpx.adobe.com/in/analytics/kb/comparing-tracking-codes-and-marketing-channels.html

 

Also, since you are looking at the Marketing Channels data. So, I would suggest you to use Marketing Channel Instances metric as it will provide you with more clarity regarding how the Marketing Channels are getting attributed.

If you want to look at the Tracking Code data against Marketing Channel dimension then I would suggest you to break down Marketing Channel dimension with Marketing Channel Details and in the Marketing Channel Processing rule set up select the channel value to Tracking Code.

kainth_0-1588875978741.png

 

Answers (1)

Answers (1)

Andrey_Osadchuk

MVP

06-05-2020

It seems you confused the query string parameter and its value.

 

Query string parameter _crm_ exists in the processing rules means that the URL should include ?_crm_=value.

 

The tracking code report in the screenshot says there were URL like ?parameter=apppush_crm_something

 

Your processing rule should have been Query String Parameter "name of the tracking code parameter" contains "_crm_"