I found what is likely an error in our reporting. The page views more than doubled overnight. We went from an average of 47,222 per day to 89,184. This caused the bounce rate to drop from an average of 50.22% to 9.59%. Visits, unique users and conversions were relatively unchanged so I believe those are likely accurate.
The biggest change came from direct traffic, so I thought it may be spam, but we are seeing huge spikes from every traffic channel so something else must be going on too.
We also use Google Analytics and it does not show this happening, so it must be an issue with Adobe, right?
Thanks in advance.