Data Error - Page views more than doubled overnight



I found what is likely an error in our reporting. The page views more than doubled overnight. We went from an average of 47,222 per day to 89,184. This caused the bounce rate to drop from an average of 50.22% to 9.59%. Visits, unique users and conversions were relatively unchanged so I believe those are likely accurate.

The biggest change came from direct traffic, so I thought it may be spam, but we are seeing huge spikes from every traffic channel so something else must be going on too.

We also use Google Analytics and it does not show this happening, so it must be an issue with Adobe, right?

Thanks in advance.

Accepted Solutions (1)

Accepted Solutions (1)




This sounds like there was a change to the Adobe Analytics code on the site. An additional s.t() call was added.  Maybe a DTM rule triggering an additional page view. Or some automated tracking of some kind making an additional s.t() call.  We might be able to further help if you provide a link to page(s) affected.

Answers (3)

Answers (3)




Adobe reports whatever is passed into the report suite. If you saw double data, something is definitely contributing to that.

I would recommend reading Troubleshoot spikes and drops in data​, as that provides a lot of helpful tips on ways you can determine what the cause of the spike was.





This'd require additional details and data analysis.

I'd recommend you to open a support ticket by emailing so that further analysis can be performed by the team.