Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Customizing the customer loyalty dimension

Avatar

Avatar
Level 1
nk271
Level 1

Likes

0 likes

Total Posts

11 posts

Correct Reply

0 solutions
View profile

Avatar
Level 1
nk271
Level 1

Likes

0 likes

Total Posts

11 posts

Correct Reply

0 solutions
View profile
nk271
Level 1

04-12-2020

Hello, 

I manage a content website and for me the customer loyalty would be defined in a  different way as there is not purchase event. In AA is it possible to define your own customer loyalty parameters?

For example- Loyal customer =a customer who visits the site 4+ times in a month

Repeat customer - A customer who visits the sites 1, 2 or 3 times in a month.

New customer- 1st visit

So on and so forth.

Looking forward to the responses.

 

Thank you.

 

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Validate 10
Level 5
David-123
Level 5

Likes

110 likes

Total Posts

130 posts

Correct Reply

17 solutions
Top badges earned
Validate 10
Validate 1
Contributor
Give Back 5
Give Back 3
View profile

Avatar
Validate 10
Level 5
David-123
Level 5

Likes

110 likes

Total Posts

130 posts

Correct Reply

17 solutions
Top badges earned
Validate 10
Validate 1
Contributor
Give Back 5
Give Back 3
View profile
David-123
Level 5

07-12-2020

Hi There,

 

sure there is an easy way to do this that will allow you to report like month - with the limitation mentioned in the other solution.

 

Segment 1 - New Customer 1st Visit

Hit Level VISITOR

Visits = 1

AND

Visit Number = 1

 

 

 

Segment 2 - Repeat Customer

Hit Level VISITOR

Exclude Container (Visitor Level)

  • Visit Number = 1
  • AND
  • Visits = 1

AND

Include Container (Visitor Level)

  • Visits is greater than or equal to 1
  • AND
  • Visits is less than or equal to 3

 

Segment 3 - Loyal Customer

Hit Level VISITOR

Exclude Container (Visitor Level)

  • Visit Number = 1
  • AND
  • Visits = 1

AND

Include Container (Visitor Level)

  • Visits is greater than or equal to 4

 

Hope that helps.

Answers (1)

Answers (1)

Avatar

Avatar
Springboard
MVP
yuhuisg
MVP

Likes

146 likes

Total Posts

475 posts

Correct Reply

90 solutions
Top badges earned
Springboard
Bedrock
Validate 1
Establish
Contributor
View profile

Avatar
Springboard
MVP
yuhuisg
MVP

Likes

146 likes

Total Posts

475 posts

Correct Reply

90 solutions
Top badges earned
Springboard
Bedrock
Validate 1
Establish
Contributor
View profile
yuhuisg
MVP

06-12-2020

If you're measuring customer loyalty by visit numbers only, regardless of the number of visits per month, then you can create Segments using the Visit Number dimension.

But if you need it to be visit numbers per month, then I don't think that is something that can be done using AA's out-of-the-box dimensions, metrics and functions. The best that I can suggest is a segment like this:

Name: Loyal customer

Definition:

  • "Last month" date range
  • "Visits" greater than or equal to 4

The limitation with this segment is that regardless of the date range of your dashboard/report/project, AA will always return the data for the last month of the current day because of that date range definition. So given today is 6 December 2020, your dashboard's date range could be 1-5 December 2020 or 1-31 October 2020 or 1-31 December 2019, but AA will always return the same data for 1-30 November 2020.