Customer Attributes & Classification Rules

[lytics]

Since Customer Attributes are not conversion/traffic variables, is it possible to create and apply classification rules?

Use case, where attribute(s) contains delimited values.

[Andrey_Osadchuk · Accepted solution]

Customer Attributes are already like a classification applied to the Customer ID value. You may want to separate the attributes from the very beginning so instead of loading "ID, Female:35-45:GoldMember", load it as "ID, Female, 35-45, GoldMember".