Custom Segments- excluding containers

[#1]

Hello!

I was wondering why does excluding a container pull different numbers than using "does not" equal/contain etc in the comparison operator.

For example:

EXCLUDE: Page [does not equal] retail

is showing different numbers than

Page [equals] retail

Any help or more information on exclude containers would be great,

Thank you!

[#2 · Accepted solution]

Hi Jerry,

I just answered this here: "Exclude" and "Does not contain" in segment

Check it out.

I am assuming you are referring to VISIT container.

Exclude:Page != retail

• Excludes visits where any hit has page not equal to retail. If there are pages which are retail, no action is taken.

Include: Page = retail

• Include visits where any hit has page equal to retail. If there are pages which are not retail, no action is taken.

-Hyder

[#3]

Thank you so much Hyder. It really cleared things up!