I am trying to determine the impact reviews have on influencing conversion rate and revenue. I want to be able to compare orders where a product review was read compared to orders where a product review was not read.
My ideal report would to be able to break it down by products and have two segments for where people read a review and ones where people do not read a review.
Some key metrics we have are: event44 (read review)
Key Dimensions: Products
I'm not sure how I would set this up to accomplish what I am looking for.
The reason i have asked for the Product Variable on Read Review is to understand the actual impact of the review on the product.
Lets say I have landed your site and read a review for 'Camera' and then applied for 'Laptop' without reading Laptop Review.
Your segmentation will have the above behaviour counted into the bucket, but actually it is invalid.
If you have Product Variable Captured with Read Review, create a segment with Read Review exists 'Then' Orders exits (Within Visit, or the time period you define in Whithin seletion) and go to Product Report to add both the metrics for impact.
In this case you should tweak your rule to (THEN) as well as (AFTER or WITHIN). THEN will allow you to set time interval so you could setup limits of what time duration is most common when users make a purchase.
Here is an Idea I use that may also help stream line Content, impact. You set up an event for Read review. Why not use ICID for when a review link is clicked and accessed(I assume thats how its set up). Then you can get a last touch ICID report by products ordered with related revenue totals. The challenge is each review needs an ICID but if its pretty standarda you can quickly make tehm up I would guess. The ICID would also allow you to follow users anywhere on your website as fara as pages visited and again you could apply time durations to show time vs purchase impact.