In this Adobe resource article (link below) it outlines how to create a Calculated Metric called 'Assisted Orders'. The instructions are to modify the default attribution model and use a Custom model with the following weighting..... Starter (0), Player (100), Closer (0).
Link to the article....
Order Assists Metric
I created a table in Analysis Workspace to look at Assisted Orders by Marketing Channel. As a comparison, I also added two more columns to the table:
Orders (First Touch Attribution Model)
Orders (Last Touch Attribution Model)
I am trying to understand the context of where Marketing Channels are participating the most (either as Starters, Players, or Closers). However, I'm having a hard time understanding how credit for orders is attributed differently when comparing the Assisted Orders metric and the Orders (Last Touch Attribution Model). For example, below is a few examples of conversion paths. How would attribution credit be distributed within these 3 models?
*Assume all attribution models are Visitor scoped.
Conversion path #1: Natural Search>Paid Search>Direct>Email>Direct = 10 orders
Conversion path #2: Natural Search>Email = 8 orders
Conversion path #3: Direct = 5 orders
How would orders be distributed within these attribution models?....
Assisted Orders (Custom attribution model with the weighting of Starter (0), Player (100), Closer (0))
Path #1 - ?
Path #2 - ?
Path #3 - ?
Last Touch Model
Path #1 - ?
Path #2 - ?
Path #3 - ?
First Touch Model
Path #1 - ?
Path #2 - ?
Path #3 - ?
Many thanks for you help!