Creating an Organic/SEO Leads Report from Marketing Channel Dimension

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JohnRog
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JohnRog
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30-06-2021

Hey quick question... I thought I would reach out to you all to confirm a theory.

 

1. If I create a report with a free-form table
2. Select the "Natural Search" from within the "Marketing Channel" dimension
3. Perform a break down of "Page URL" dimension... And another
4. Break down by "Exit Link" dimension
5. Using "Unique Visitors" as the metric

 

MY QUESTION... Is Adobe Analytics sophisticated enough to provide me the "Exit Links" that are only associated with "Natural Search"? What I am trying to show is which exit links are attributed to SEO/organic traffic.

 

I have attached an image below. I appreciate your thoughts on this.  BTW  Thanks!

 

SEO Leads from Adobe Analytics.PNG

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H_L
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08-07-2021

IMO, by using Unique Visitor, it means: if there is any visit of the visitor's visits comes from Organic Search, what's the Exit Link of all visits of the unique visitor.

 

So, you may need to create a visit level segment, apply it and use "Exits" metric onto Exit Links.

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KristiB1
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02-07-2021

Instead of using Marketing Channels, you can use the Natural Search dimension.  This will give you ONLY the organic search traffic, and not any other visits that followed an organic search, but did not override organic search in the Marketing Channels. (e.g. Direct).

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vibhatna
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30-06-2021

@JohnRog ,

Marketing channels and evar persist (based on the expiration you have set for them). There could be a possibility that one visit may have multiple Marketing channel set including Natural Search so the breakdown you have done might show the Exit links which belongs to Natural search as well as other channels but yes they would be part of the visit where Natural search was set as Marketing channel.