Conversion from a Re-entry Channel

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H_L

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H_L

H_L

13-03-2019

Good day experts,

In this post, Entry Page and Hit Depth, Real-Case  I asked one question about how to identify the Re-entry.

Now, I would like to understand how to get the conversion% contributed by the Re-entry channel.

E.g.

Visit1

Search from Google > Home Page > Series Page > Sub-Series Page > Product Page > Convert

Visit2

Search from Google > Home Page > Series Page > Sub-Series Page > Search from Bing again then > Landing to Product Page > Convert

Visit3

Search from Bing > Home page > Internal Search > Product Page > Convert

Visit4

Search from Bing > Product Page > Series Page > Product Compare Page > Product Page > Convert

Besides the Adobe default "Referring Domain", we captured "Referral Domain" in a prop as well.

So, in this visit, we could capture "Referral Domain" 2 values: Google.com, Bing.com

Under this situation, how can we get the "Source:Bing" conversion: from Bing AND landing on Product Page THEN convert?

Expected Result:

Converstion: 2, that is: Visit2 and Visit4 can be included.

When breakdown by Prop: Referral Domain:

Bing can be counted 2.

What I am doing: Create a segment:

Visit level

     Conatiner: Visit Level

          Referral Domain contains bing.com

          AND

          Page Type equals Product Page

     THEN

     Container: Hit Level

          Convert exists

Actual Result: I can see Convert=2, but when breakdown by Referral Domain, only 1 can be counted under Bing. Which I think is visit2.

Thanks.

H

Accepted Solutions (1)

Accepted Solutions (1)

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Asheesh_P

MVP

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Asheesh_P

MVP

Asheesh_P
MVP

18-05-2019

Hey H,

I think this makes sense as per our discussion in another thread Clear Clarification on: Referrer, Referrer (eVar), Referrer (Prop)

i.e. conversion from visit 2 and 4 and break down by prop - visit 2

Thanks,

Asheesh

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