I noticed that context variable is sent within image call. I am wondering could I access context variable within adobe analytics or workspace? Could I use context variable to create Segment / Calculated metrics / generate report?
Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup.
Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace.
Even Data Feed will not have these variables listed out since it is after Processing Rules.
Context Data Values that are not read by processing rules when a hit is processed are discarded.